Solution
Passionate Israeli divers are able to do what they love most in a comfortable, off-the-wall, stylish way.
Problem Space
Most diving goggles in the market are not custom-prescribed for individuals with visual impairments, making it an obstacle for those who dive regularly.
SIX.SIX
The brand's collections took inspiration from various breeds of fish. Optical diving goggles are designed to reflect the colors and patterns of specific fish, with each collection being dedicated to a different species. This approach offers a diverse range of products that celebrate the beauty of the ocean and its inhabitants.
Ideation
Exploring the marine world is an awe-inspiring experience when observing it closely and diving into the details. The research for this project shed light on the unique patterns and colors within species of fish. Diving culture includes a variety of visuals, from diving club logos to charts logging diving records, which contributed to creating a brand identity.
Research
Tools: Google forms, Figma, Miro, Photoshop, Illustrator
Project Scope: Graduating Thesis Project
Duration: One semester
Team: Self Directed, with feedback from the mentor
Role: Concept, Theoretical research, Competitive analysis, User surveys and one-on-one interviews, Personas, Prototype, Visual identity
Six.Six is an exploration of brand identity, created out of a necessity to combine vision impairment and the love of diving.
Optical diving goggles offer visually impaired individuals a safe and enjoyable diving experience by providing custom-prescribed optical lenses for their diving goggles without compromising on design and style.